Email Marketing Tricks to Get Your Business Through the Slow ...

While it is essential for all companies to market their products, not every company utilizes email marketing as a method for boosting sales. Which is a shame ? with today?s technology, email marketing can be an increasingly smart and cost-effective way to boost your business. ?Social media may have taken over some of the revenue created from an email marketing campaign, but that doesn?t mean you can?t still utilize this more ?personal? form of communication with your clients.

Here are a few tips for creating an effective email marketing campaign:

Make sure your title is effective. The subject will be the first thing seen, so make sure yours is striking, unforgettable and inviting. Make it something YOU would want to open if it wound up in your own personal inbox. Do this, and you are halfway home, and will have lots of eyes on your message.

Including a freebie is a great way to follow up with a client through email. Make the offer compelling with an enticing massage that stands out in your email. You can also use the end of the email as a way to notify them of the free items.

Ask for at least a customer?s first name at the time that they opt-in to your list. This way, you can customize each recipient?s email so that it addresses them individually, making your message seem more personal. The emails that you send to them will stand out because recipients won?t feel quite so anonymous. That being said, don?t make it look like it?s just an ?auto-fill? type scenario. Make sure the opening line is conducive to a personal greeting.

Create your email list from people who have requested to receive it. Buying or renting mailing lists is a poor choice for email marketing. Use business cards given to you at networking functions and industry events to boost your list, but make sure that people opt-in to be added, or you could face legal trouble. You should also provide a place to sign-up on your store or website. This will guarantee your list remains relevant and it will promote business growth.

On that same note, make sure you create an easy way to opt OUT of the email list. Sure, this seems counter productive, but companies that deliberately hide the ?opt-out? link are actually doing more harm than good. You want your list to be people who WANT to receive it, not disgruntled customers who get frustrated every time an email comes through.

Get an object lesson in how not to run an email campaign by deliberately burying yourself in spam. Make an email account, display it around the Internet, and look at the spam come in. See what?s wrong with these emails and make sure you don?t make the same mistakes. Taking steps to set you apart from spammers will give your brand a boost in credibility.

Try including a coupon with a follow-up email after meeting a new client. Make sure you include a link that directs them to this coupon. Give your customer an example or two of the potential savings offered with the coupons.

Keep your messages short and to the point. Customers won?t want to read any more than a few paragraphs. Your readers don?t have the time or the attention span for overly long messages. So when writing your email, make it short and to the point. This way, you will be sure to capture their interest and have them returning to read more in the future.

Bottom line: stand out from the rest of the email-verse. You want people to look forward to your emails. And don?t inundate them with emails every day unless they specifically ask for that. A message once a week at the most, and once every couple of months at the least, should suffice as a summary of what?s going on with your business.

Happy emailing!

Source: http://blog.wepay.com/2012/11/12/email-marketing-tricks-to-get-your-business-through-the-slow-times/

big brother Shakira chick fil a chick fil a survivor bank of america iOS 6