Backed By Travel Veterans, Superfly Launches A ?Mailbox For Travel? As It Shifts From Metasearch Into Big Data

Superfly launched at TechCrunch Disrupt SF in 2010 with plans to become the Mint.com of travel, or more specifically, for your rewards and frequent flier miles and travel spending. Following Kayak's lead, over time, the startup added metasearch capabilities, integrating rewards and points into the flight booking process. Its approach attracted ex-Kayak CFO Bill Smith, who began advising the startup after leaving Kayak before its IPO.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/ZQ3-LdiAr8w/

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